18 to 22 February 2026 | Messe München
With f.re.e – Die Reise- und Freizeitmesse, Munich traditionally kicks off the new travel and leisure year. From 18 to 22 February 2026, the grounds of Messe München will once again transform into Southern Germany’s largest meeting point for holiday inspiration, outdoor adventures, and active leisure pursuits.
The f.re.e is Bavaria’s largest consumer fair for travel and leisure and attracts several hundred thousand visitors every year.
Significance and Positioning of f.re.e
f.re.e – Die Reise- und Freizeitmesse is far more than a traditional travel fair. It brings together holiday inspiration, concrete booking opportunities, product testing, and interactive experiences under one roof. For many visitors, it marks the official start of the new travel and outdoor season. At the same time, the fair represents an important economic driver for the tourism, caravanning, and leisure industries.
In 2026, f.re.e once again confirms its status as a leading consumer fair, showcasing both classic forms of travel and modern, sustainable, and individual travel concepts.
Key Themes 2026
The fair is structured into several large experience areas, each occupying dedicated halls with specific thematic focuses.
Travel & Tourism
The central focus is on national and international destinations. Tourism regions from Bavaria, Germany, across Europe, and around the world present their offerings – ranging from traditional beach holidays and city breaks to long-haul journeys and cruises.
Particularly in demand are:
-
sustainable tourism
-
tailor-made round trips
-
nature and active holidays
-
short breaks and weekend getaways
Many exhibitors provide exclusive trade fair offers, personal consultations, and direct booking options on site.
Caravanning & Camping
One of the biggest visitor magnets at f.re.e – Die Reise- und Freizeitmesse is the Caravanning & Camping section. Manufacturers and retailers present:
-
motorhomes and caravans
-
camper vans
-
tents, roof tents, and camping accessories
-
innovative conversion solutions for vanlife enthusiasts
The ongoing trend toward flexible and individualized travel continues to generate strong interest in this segment. Visitors can compare vehicles, sit inside different models, and receive comprehensive expert advice.
Outdoor & Active
Hiking, cycling, climbing, water sports, or winter sports – the Outdoor section of f.re.e appeals to everyone who prefers an active lifestyle. Exhibitors showcase:
-
outdoor equipment and apparel
-
e-bikes and bicycles
-
climbing and mountain sports offers
-
destinations for active holidays
Many stands feature interactive activities, expert talks, and live demonstrations.
Water Sports & Experience Offers
Water sports enthusiasts are equally well catered for. From stand-up paddling and diving to sailing and houseboat holidays, f.re.e provides a comprehensive overview of water sports activities and suitable travel destinations.
Supporting Program and Experiential Character
A defining feature of f.re.e is its extensive stage and lecture program. Travel experts, adventurers, and influencers share their experiences, provide planning tips, and present emerging trends. The program is complemented by:
-
workshops
-
product demonstrations
-
prize draws
-
interactive areas for children and families
As a result, f.re.e is not only an information platform but also a leisure event for the entire family.
Target Groups
f.re.e is deliberately designed to address a broad audience:
-
families looking for holiday inspiration
-
couples and independent travelers
-
outdoor and sports enthusiasts
-
caravanning and camping fans
-
mature travelers interested in comfort and experiential journeys
Thanks to its thematic diversity, the fair appeals to traditional holidaymakers as well as modern target groups such as vanlife enthusiasts and sustainability-focused travelers.
Location and Accessibility
The fair takes place at the grounds of Messe München and benefits from excellent transport connections:
-
direct subway access (U2, Messestadt Ost/West)
-
extensive parking facilities
-
convenient access from across Southern Germany
The combination of a trade fair visit and a city trip makes f.re.e particularly attractive for visitors from outside Munich.
Conclusion: Why Visiting f.re.e 2026 Is Worthwhile
f.re.e – Die Reise- und Freizeitmesse 2026 is the ideal place to:
-
discover new travel ideas
-
identify trends at an early stage
-
compare offers
-
engage directly with providers
With its blend of information, inspiration, and hands-on experiences, f.re.e remains one of Germany’s most important consumer trade fairs and a fixed highlight in Munich’s annual event calendar.
